I was at UPenn all day Friday for a conference run by their AMA chapter, called "MUSE" (Marketing Undergraduate Students Establishment). The theme of the conference was "No Rules Marketing" but the flyer made it look like "No Marketing" because "Rules" was crossed out. For effect? We had a chuckle:
Anyway, the keynote speaker was fabulous, very high-profile with a depth of knowledge about emerging media, which she shared with all of us. Read her bio here. I also went to some interesting speaker sessions, and then participated in a case competition.
I had been really excited to go to this conference, not only because of the speaker session descriptions, but because I had a chance to see what Wharton kids are doing and compare notes. The Jon. M. Huntsman Hall resembles our Tech Center with breakout rooms, etc., and I enjoyed walking around the campus. I would love to see more networking opportunities between Philadelphia area schools and AMA collegiate chapters in general. There were even some students from Maryland and Virginia in attendance.
Overall, a very good experience. Any education missed from the 3 classes I skipped was definitely compensated for with the perspective gained. It is now permanently drilled into my brain that mass-media is dead, haha. Would have liked to see a bit more of an international perspective, though. I think that is something Temple does well. Maybe at the next one.
PS - We won second place in the case competition!