06 December, 2008

Happy 4th Birthday, Numa Numa Dance!

This is a silly entry with a purpose.
  1. The Numa Numa dance has its fourth anniversary tonight, actually at this very moment because I am posting the entry exactly 4 years after the original was uploaded on Newgrounds flash community, back when webcams still pixelated your face if you moved too much.

  2. The Romanian, "Dragostea Din Tea" song used in this video was recently resampled in Rihanna's song, "Live Your Life," a credit to its ubiquity and legacy.

  3. According to many sources, the Numa Numa video has been seen a few HUNDRED MILLION times around the web, making it one of the most popular "viral" videos of all time (according to a few sources, the second most popular). However, according to other statistics, such as the "NewNuma" channel on YouTube where this was found, Gary Brolsma didn't do as well in subsequent attempts at stardom. I think part of "viral" is how organic it all is. Many marketers are now realizing that you can't PLAN viral. Viral is a thing which occurs, not a thing that is. So, enjoy the laugh and the spontaneous entertainment provided here, and "miia hii miia haa" along.

If that's not enough, read Cesar Brea's "Dissecting Numa Numa" for some in-depth analysis and pondering on whether this Brolsma video may have been a bit more than just a happy accident.

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