07 November, 2007

Awareness... in Marketing and Dating

Sometimes you just need to let them know you're out there. In our 7UP campaign for advertising class this semester, one of our main objectives is awareness. We are targeting male consumers and using a variety of sports-themed appeals to generate awareness and interest in this market for our "all-natural" 7UP.

How ironic that the same concept can be used in dating. Think about it.


AIDA: A well-established conceptual framework in the marketing world. Now apply to real life. Ready:

Girl hears motorcycle being revved up - yet again - across the street at neighbor's house, at night, under her window. Grows some balls and finally yells out the window, "Hey, when can I get a ride?" Immediate Awareness. Guy approaches window. Interest verified. See how simple life is? Those marketers have it all figured out. Desire and Action still TBD.

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