I was sitting at home watching TV tonight (not a normal occurance) when I discovered another successful endorsement / partnership deal IMHO.
This one involves British pop singer Estelle and Kraft Foods' powedered drink product Crystal Light. Kraft is using Estelle's song, "Star" to promote their product in the TV commercial, and is offering a free download of the "Star" mp3 at uPumpItUp.com. I couldn't get this song-jingle out of my head, so if you're going to watch it with the volume on, don't say I didn't warn ya.
When you go to the website to download the mp3, you can also find other cool stuff, like this drink recipe:
- Makes 12 Servings (1/2 cup each)
- 1 single serve packet Crystal Light On The Go Immunity: Cherry Pomegranate
- 1/4 cup cold water
- 1 bottle (750 mL) champagne, chilled
- Place drink mix and water in measuring cup; stir until dissolved
- Add 1/2 tsp mixture to each champagne glass; top with champagne
- Serve immediately